• Inside The Pink House
    • Home Tours
    • Living Rooms
    • Kitchens
    • Bedrooms
    • Kids Rooms
    • Bathrooms
    • Me & my roomwreckers
    • Shopping
    • Art
    • Opinion
  • Expert Advice
  • Travel
  • Press
    • About The Pink House
    • Work with me
    • Contact
Menu

The Pink House

  • Inside The Pink House
  • Amazing Homes
    • Home Tours
    • Living Rooms
    • Kitchens
    • Bedrooms
    • Kids Rooms
    • Bathrooms
    • Me & my roomwreckers
  • Pink House Loves
    • Shopping
    • Art
    • Opinion
  • Expert Advice
  • Travel
  • Press
  • About
    • About The Pink House
    • Work with me
    • Contact
Me and my home decor gateway purchase: surprise - it's a pink velvet armchair

Me and my home decor gateway purchase: surprise - it's a pink velvet armchair

Your designer décor ‘gateway purchases’ that opened the shopping floodgates

November 30, 2017

It’s a little-known fact that nearly nine years ago I had a fashion blog. OK, so the blog lasted all of about three months, and ended abruptly on the day I discovered I was pregnant with my first child (after which I never wrote one more word on the blog, obsessed as I was with what was growing inside me).

But yes, I wrote a fleeting fashion blog under my alter ego Kate Loss, describing myself as “A girl with Miu Miu tastes and TopShop money”. The catalyst for this blog? The purchase of what I can only describe as a life-changing pair of shoes. Specifically, the much-copied Chloe Susannah boot, in emerald green.

The pre-pink hair me wearing my gateway fashion purchase: green Chloe Susannah boots 

The pre-pink hair me wearing my gateway fashion purchase: green Chloe Susannah boots 

Because while the blog was short-lived, the boots went on to be admired in restaurants, bars, tube carriages, streets and offices from London to Edinburgh, and remain one of my all-time favourite clothing purchases to this day.

They also massively raised the bar when it came to my view on an ‘acceptable’ amount to spend on a pair of shoes/article of clothing, costing *cough* hundreds of pounds as they did. Since those boots I’ve welcomed into my wardrobe such hefty-price-tag items as a Burberry trench coat, Matthew Williamson silk dress, and Charlotte Olympia velvet flats. Ooh boots: look what you made me do!

So there I was last week, sitting on the tube on the way to a dinner, wearing THOSE boots and remembering how I’d done a piece for Grazia magazine on my ‘gateway’ Chloe boots designer buy that broke the shopping seal and transformed my fashion purchasing habits forever. Then I thought: I wonder what my home décor equivalent is? It took me all of three seconds to answer my own question: a pink velvet (quelle surprise) armchair I bought in one of Matthew Williamson’s favourite shops, the fabulous Tann Rokka in Primrose Hill, back when the Pink House Husband was still the rented flat boyfriend.

But what about you, I wondered? What are your gateway purchases when it comes to home décor? I asked this question on Instagram Stories (sharing my own gateway purchase in the process) and was rewarded with a flood of fascinating, inspiring, shocking, heart-warming answers (and a whole host of monkey-covering-eyes emojis), a selection of which you can read below…

“When my husband and I were poorer than poor and surrounded by nothing but used Ikea furniture we’d scavenged from the streets of Munich, we walked past a shop in a snazzier part of town and stopped dead in our tracks. There, in the window, was a Flos Arco lamp. The price was miles out of our range and we hadn’t enough room for its huge steel arc, but dammit we’d fallen in love and somehow had to make it work. And so we bought it, and this lamp became our inspiration to ditch all our crap — there was so much crap! — and surround ourselves with beauty. Years of empty rooms later, we find we can afford a timeless classic every now and then (we still grit our teeth paying) knowing the Flos lamp was the spark that ignited our love for really gorgeous furniture. Now, the Flos eats up half the space in our 15-year-old daughter’s room. She loves the decadence of giving over half her living space to a lamp that gives off very little light but brings such bad-ass attitude. As my friend says, 'Only buy things your kids will fight over when you’re dead.'  Here’s to the gateway pieces.  They’re so, so worth it.” 

@kirstenweick

Flos Arco lamp

“Funny you should mention Tann Rokka. I bought some metre-wide wallpaper from there when we lived in Primrose Hill. He told me Sadie Frost had it in her living room and I was sold (monkey covering eyes emoji). Definitely a gateway purchase, but I haven’t looked back.” 

@luciemilton [I’m now wondering whether I was conned by the ‘Matthew Williamson shops here’ story – EM]

“The Gubi Beetle chairs with brass legs. It’s been ££££s on furniture since then. And nothing on clothes (monkey covering eyes emoji).”

@aliza_marogy_nutrition

Gubi Beetle chair

Gubi Beetle chair

"We bought some artworks that are so big we can’t ship them from New Zealand to Dubai so they are in storage! Epic fail but they are stunning and special. We will eventually be back in New Zealand and have walls planned especially for them."

@bringwanderlusthome

“My gateway purchase was my first Peter Blake – a Peter Blake Pop Art IV – it was about £3500 I think. My granddad, who was my favourite person in the world, had just died and left me £3000. I knew he’d be OK with me not being sensible with my cash! It started a terrifying chain of art buying: Brainwash/Eine/Magda Archer/Anne Klein etc – my house looks like a gallery! I LOVE it all though. Love it.” 

@livsalone

Peter Blake Pop Art IV

Peter Blake Pop Art IV

“My gateway purchase was a blue velvet sofa, which I bought eight years ago for about $1000. I’d only ever bought Ikea before, but I custom-designed this because I moved out of college housing and all of a sudden realised I had no furniture! It still makes me happy every day.” 

@amykwadley

“Our Graham & Green Aurelius pendant chandelier. We rarely turn it on but it looks so darn good!” 

@lucypartridge

Graham and Green Aurelius pendant light

Graham and Green Aurelius pendant light

“A footstool covered in Wee Archie fabric by Bluebellgray, for £600. I just loved the multicoloured velvet – how I could I not indulge slightly! Before this most things were bought ex display or just because they were on offer, rather than because I loved them." 

@r_hocking

Bluebellgray Wee Archie velvet

Bluebellgray Wee Archie velvet

“A John Rocha glass lamp when we got married 16 years ago. Has been with us on every house move and is switched on every night.”

@neill2190

“Mine was the Volieres bird cage light. I’d lusted after it for four years. Finally gave in and bought it for our new house renovation and I LOVE it!” 

@_onehundredandtwelve [I love mine too! EM]

Volieres birdcage lamp as seen in The Pink House Edinburgh/Photo: Susie Lowe

Volieres birdcage lamp as seen in The Pink House Edinburgh/Photo: Susie Lowe

“I bought a genuine Tolix chair which cost me £220. I used them in a lot of design schemes for my Interior Design Diploma and blog. I got sick of always announcing how much I loved their industrial aesthetic while never actually having one. One day I just thought, 'fcuk it, I deserve this!' and clicked "buy"! Before that, the most expensive décor item was probably a cushion costing £45.” 

@sketchup_hub

“Mine would have to be the Hua Trees wallpaper in grey by Sian Zeng – I think it was around £800. It’s just stunning – although it’s in my daughter Willow’s bedroom and not mine (monkey covering eyes emoji). Hubby took some convincing but every time someone sees it for the first time and says how lovely it is, he settles into the splurge a bit more.”

@pebbledashhouse

Hua Trees mural by Sian Zeng

Hua Trees mural by Sian Zeng

“Studying architecture I was introduced to the work of the Eames and vowed one day I would own one of their rocking chairs. When I moved to London for a job I happily realised one was within my grasp at £355 (!). BUT the day it was delivered the woman in the ground floor flat below me decided to burn her house down with an unattended candle on a wicker table (needless to say, wicker has never featured in an interior scheme of mine). So as smoke came under my front door at 1am I ran out into the street barefoot and watched the flames licking the ceiling of her flat. While we waited for the fire engine to arrive, I thought my £355 had literally gone up in flames. Thankfully it was just smoke damage and my Eames rocker is still here to tell the tale.”

@lise.carey

Vitra RAR Eames rocking chair

Vitra RAR Eames rocking chair

“My kitchen island from Peppermill interiors. I bought the reclaimed, zinc-topped island as a starting point for our freestanding kitchen. I think it cost around £1000 and it really was the gateway to our whole kitchen refit. It’s on wheels too so bloody bonus!”

@meganaceinteriors

“Mine would be my sofa.com lagoon blue 2.5-seater Isla that I bought three years ago for £1,200 – I factored in the time I’d spend sitting on it versus the cost. Comfort is key! It opened a dangerous gateway to my Swoon marble side tables (£229), my Loaf side table (£275), Swoon bedside table (£180) and my balloon dog lamp (£109).”

@lucy_bails

Jeff Koons balloon dog lamp

Jeff Koons balloon dog lamp

“Definitely our dark blue velvet sofa from Loaf. I will never purchase a cheap sofa again. We asked for money as a wedding present to buy it. So it feels like it has the collective love of our friends and family with it too.”

@shoestringinteriors

“I bought a House of Hackney lampshade which was such an extravagance…now I have the sofa, curtains and cushions too! Eeeek!”

@never_subtle

House of Hackney everything

House of Hackney everything

You might like
How I won the interior war: Clemmie Hooper AKA Mother Of Daughters
Expert Advice
How I won the interior war: Clemmie Hooper AKA Mother Of Daughters
Expert Advice
Expert Advice
Choosing the right rug with Wendy Morrison
Expert Advice, Inside The Pink House, Shopping, Living Rooms, Kitchens
Choosing the right rug with Wendy Morrison
Expert Advice, Inside The Pink House, Shopping, Living Rooms, Kitchens
Expert Advice, Inside The Pink House, Shopping, Living Rooms, Kitchens
Q: My husband won’t agree to my fabulous interiors ideas. Can you help?
Expert Advice, Opinion
Q: My husband won’t agree to my fabulous interiors ideas. Can you help?
Expert Advice, Opinion
Expert Advice, Opinion
Q: I want to make my home colourful - how can I ensure I won't get it wrong?
Expert Advice
Q: I want to make my home colourful - how can I ensure I won't get it wrong?
Expert Advice
Expert Advice
DESIGN DECODED: a non-girlie girl's room in Edinburgh
Expert Advice, Kids Rooms
DESIGN DECODED: a non-girlie girl's room in Edinburgh
Expert Advice, Kids Rooms
Expert Advice, Kids Rooms
In Opinion, Shopping Tags Instagram, Designer home, Fashion, Art, Peter Blake, Home decor, Luxury home, Bluebellgray, House of Hackney
← The big Pink House Hogmanay party!The Pink House London sitting room - big festive reveal! →
Pinterest UK Awards 2019 shortlist
Winner Pinterest UK 17 Best Wow factor interior The Pink House bathroom
Amara Interior Blog Awards IBA16 Best Newcomer winner The Pink House
Best of Pinterest awards best use of colour 2017

"Fabulous family living!"

Emily Murray founder of The Pink House Living

"Hello! I’m Emily Murray, founder and editor of The Pink House. I’m a lifestyle journalist who has written and edited for loads of different publications, including Stylist, The Guardian, Grazia, Cosmopolitan, Conde Nast Traveller, Brides, and Mother & Baby. Here I am in the bricks-and-mortar Pink House in South East London, where I live with the Pink House Husband (PHH) and our two small, semi-feral boys. Our fabulous Christopher Farr sofa is covered in marker pen and chocolate, and the Eames rocker has a few suspicious stains. Come in and make yourself at home. No need to take your shoes off." 

IMG_2340.png

Follow The Pink House on Instagram

📚6-BOOK GIVEAWAY!📚 This is my bedroom as it appears in my book, Pink House Living ⚡️. If you‘re a lover of a luxurious coffee table book, complete with tactile cover and loads of interior inspo, how do you fancy winning not just my weighty to
My FABULOUS new bespoke trapeze just arrived from @flingo.and.swollop and it’s giving me ALL the Glastonbury Festival feels (plus it would be PERFECT for a Pride parade 🏳️‍🌈). I’ve actually only been to Glastonbury once, in 2000, wh
We sacked off home school and went to Whitstable for the day. It was glorious. I swam in the sea, ate oysters (though not from this #pinkpilgrimage destination sadly as Wheelers isn’t open on Tuesdays), watched my son gleefully throw stones int
🍾I now declare The Pink House Deck officially...OPEN! Swipe for mini tour and see stories/Garden highlight in bio for last night’s deck launch party details, including my attempt at becoming the Athena poster tennis girl 🎾, and what happens w
10 FACTS ABOUT ME My mum called me yesterday from Edinburgh to say her old school friend, who now lives in the US and follows me on Instagram, had contacted her to ask if I was ok, as she “hadn’t seen you on Instagram for about a week!&rd
🥂Sweetie dahling! 🥂I’m proud to be working with @johnlewisandpartners and the @britishfashioncouncil to share my (rather unconventional 🤸🏼) catwalk moment and support the very first digital-only, gender-neutral London Fashion Week! Swipe to
💖PINK DECK DEBUT!💖
Who needs foreign holidays? 😬 If you’re looking for me this summer I’ll be chilling out here with socially distanced friends and a bottle of pink fizz, ignoring small person pleas for ‘just one more ice cream&r
💖PINK LADY💖 I’ve been on many wonderfully colourful Instagram journeys over the last few days, discovering gorgeous accounts belonging to creatives from a diverse range of backgrounds. I found this beautiful artwork by über-talented fell
I hereby pledge to use my white privilege - and any other privileges I enjoy - to stop being part of the diversity problem and start becoming part of the solution. The lack of diversity in the interiors industry is shocking. Things must change, and t
As part of the work I’m doing to be actively anti-racist and diversify my account, I spent time today and yesterday researching non-white interior designers and influencers. Along the way I was reminded of some incredible creatives I already fo

Subscribe

Sign up with your email address to receive news and updates from The Pink House.

We respect your privacy.

Thank you!

Featured
The perfect winter sun beachwear doesn’t exis…
Nov 30, 2024
The perfect winter sun beachwear doesn’t exis…
Nov 30, 2024

LOVE BRAND & Co. have just launched their very first women’s collection (the brand previously focused on effortlessly chic beachwear for men and kids) – and it was love at first sight when I saw the stylish range.

Read More →
Nov 30, 2024
Introducing...the Hillarys Interior Squad!
Feb 20, 2023
Introducing...the Hillarys Interior Squad!
Feb 20, 2023

“I thought I’d wear a pink sequinned playsuit and twirl a gymnastics ribbon – is that OK?” When Hillarys asked for my outfit and prop choice for the Interior Squad launch photoshoot and didn’t bat an eyelid at my response, I knew we were onto a winner…

Read More →
Feb 20, 2023
Summer tablescaping on the pink pagoda
Jul 2, 2022
Summer tablescaping on the pink pagoda
Jul 2, 2022

The thing I love most about entertaining outside, is the lack of mess and clutter it creates inside! Our homes have to work so hard these days - and my boys are definitely not getting any smaller, so every spare inch counts…

Read More →
Jul 2, 2022
The Story of my London Pink House
Jun 21, 2022
The Story of my London Pink House
Jun 21, 2022

See below for my chat with journalist Georgie from Ideal Home magazine, about how The Pink House London came to be. Photos by the fabulous Susie Lowe.

Read More →
Jun 21, 2022
Why sleep deprivation forced me to leave London
Mar 18, 2022
Why sleep deprivation forced me to leave London
Mar 18, 2022

A great sleep turns me into a morning person, a jump-out-of-bed, look-on-the-bright-side, Ferris Bueller-quoting kind of person. Basically, a person who, when life moves pretty fast, has the energy to ensure I don’t miss it…

Read More →
Mar 18, 2022
Is this the sexiest pink and green kitchen ever?
Mar 7, 2022
Is this the sexiest pink and green kitchen ever?
Mar 7, 2022

This kitchen belongs to a terraced 2-bedroom cottage in Fulham, West London and was created by visionary interior designer Zoe Stopford for a client who thought an entirely grey kitchen ‘might be nice’…

Read More →
Mar 7, 2022
I'm swinging in Metro newspaper!
Feb 23, 2022
I'm swinging in Metro newspaper!
Feb 23, 2022

The Metro found out I had a trapeze in my home and they wanted to know more - so I told them!

Read More →
Feb 23, 2022
Revealed: The Pattern Project chairs I designed with DFS!
Feb 12, 2022
Revealed: The Pattern Project chairs I designed with DFS!
Feb 12, 2022

Revealed! The full range of 6 fabulous patterned armchairs I designed in partnership with DFS and Katie @comedowntothewoods, AND the crafty quiz I’ve concocted to help you decide which chair is right for you…

Read More →
Feb 12, 2022
The best room in The Pink House
Mar 15, 2021
The best room in The Pink House
Mar 15, 2021

Family spaces are all very well, but right now, after months of being locked down with two little boys and one largish ginger man, heaven is a space of my own…

Read More →
Mar 15, 2021
From Reel to REAL: my interiors style from the 1990s till today
Jan 7, 2021
From Reel to REAL: my interiors style from the 1990s till today
Jan 7, 2021

On Instagram I’ve shared a 30-second Reel video of my home style and fashion sense from the 1990s to the present day. In this blog post I’m going into more detail about the influences and inspiration behind my style in each decade…

Read More →
Jan 7, 2021
MENU