I'll be honest here: a pretty large part of the reason I designed a product range was so I could have a party. As I went about making my cushions and armchair ideas into plants-on-pink reality, I daydreamed about the launch event: There would be pink drinks. There would be pink roses. There would be delicious food (some of it pink). And most importantly there would be lots of lovely people who had helped and inspired me since The Pink House opened its doors in 2016, all gathered in a gorgeous venue in a cool part of London Town.
You know when the stars align, your dreams come true and your husband says, "I can pick the kids up, no problem"? The launch party for The Pink House X Sofas & Stuff, which took place on 13 June, was one of those times.
First, the amazing Zoe Anderson offered up her insanely gorgeous interiors boutique W.A.Green in Shoreditch, with its pink walls and leafy wallpaper, as a venue. "We can string fairy lights across the road so people can party in the street!" she said. "We can use the marble counter as a drinks bar. And would you like me to make you a playlist?" Nah, you're alright Zoe. HA!
Zoe outside her fabulous boutique, W.A.Green
So now we had a venue, but how best to show off the merch? With flowers from Hayford & Rhodes of course! These floral geniuses have helped me out with lots of projects already - their incredibly beautiful and creative flower arrangements always take my photoshoots and events (and insignificant little events such as the Chelsea Flower Show and London Fashion Week) next level. Would they design a pretty-with-a-rock-n-roll-twist pink-and-green installation round my cushions and armchairs, with only an hour to set up? THEY WOULD!
Next up: booze. Specifically, pink wine and prosecco from the fabulous I Heart Wines, as hustled to my party by my new pals Hustle & Fox (these guys can arrange ANYTHING). Did it all slip down a treat and did I want a couple of cases for my bash? Yes and yes. Please.
What about the food, though? Ideally, I was after fresh, healthy-yet-tasty canapes, served with style and adhering to a pink and green theme. I sent that wish out into the universe and lo, Katy and Juliet from the Canababes appeared before me, proffering a pink-and-green-themed healthy-yet-tasty canape menu that included such delicious morsels as 'Marinated Courgette with Feta Mint & Chilli' (bloody delicious), 'Wasabi Prawn Sushi roll With Pickled Red Cabbage & Carrot' (bloody delicious), and 'Cucumber Ceviche Blue Corn Tostadas with Pickled Radish' (you guessed it).
As if that wasn't enough edible heaven, Kathy and her Cracking Cakes got in touch with an offer to bake up a pink and ferny cupcake storm, and even recreate The Pink House logo in icing form! Could life/this party get any better?
The answer, incredibly, was YES, in the form of a load of gorgeous pink lipsticks, which Smashbox provided for guests to help themselves to on the night, so they could get their pout on before taking selfies on the sexy armchairs. I got to pick 3 of my favourite Smashbox shades, which included a nude rose (Talk To Me Matte), a true pink (Panorama Pink) and a hot pink (Pretty Social) so there was a perfect pink for everyone. Even the Pink House Husband (he really suits a nude rose).
So how did the party go? Well, the sun shone, the rosé flowed, the music played and around 90 fabulous people showed up and got stuck in...I know, why don't I stop wanging on and let the pictures tell the story...
Yup
Jordan from 2LG Studio
Susan from Ruby Suze Creates videoing the party
L to R: Jackie Hoyte, Jordan Cluroe, Sarah Akwisombe
Sommer @housecurious (L), Sarah @girlabouthouse
Victoria Metaxas (L)
With Ali Litten (R) from Sofas & Stuff
Alex from Hayford & Rhodes (L), Katie from Canababes
Zoe from W.A.Green (L), Jade Maria @jademariainteriors
Giving my speech
Katie from Sofas & Stuff giving her speech
Vicky from @inpolife doing fun party face for Becks from Hustle & Fox
Zoe and some men (that's her husband on the left)
Martha @the_colour_file getting #shelfie inspo (her book, Shelfie, is out in July!)
L to R: Katie @comedowntothewoods, Deborah Vos @deborahvos, Amy @thestyle_rocks, Kristine @restoringlansdowne, Jackie Hoyte @jackie.hoyte
#thepinkhousexsofasandstuff sexy hashtags rule
Emilie Georgia and me
Zoe and Busola Evans from Livingetc
Nicki @andthentheywentwild (L), Carol @maxmademedoit
She ain't heavy, she's my Sommer
This lady ROCKS - same time next week, eh Zoe?
